House of Pinheiro: I’m super excited about the launch of your 1st ever pattern, the Newcastle Cardigan. Tell us a little about the idea behind how the business idea started and who is behind all the hard work.
Thread Theory:The idea for Thread Theory actually started out of necessity. I had been making my own clothes for quite some time and wanted to venture into making clothes for my husband, Matt, but I had a very difficult time finding patterns for anything other than a generic button up shirt! The majority of the patterns I found were very out-dated and required a lot of alterations to achieve the fit we were looking for. At the time, my husband and I were talking a lot about what we wanted our lives to look like career-wise, and we both realized that owning our own business was an ideal situation for the lifestyle we hope to achieve. So, putting two and two together, we decided to venture into the world of pattern making and fill a niche that has been empty for far too long!
I signed up for the Fashion Design program at the Pacific Design Academy in Victoria, BC, and Matt took a 4 week “Start your own business” crash course. I create the designs, co-ordinate resources, write the pattern instructions, and do weekly blog posts and social media updates. Sabine, of Suncoast Customs, professionally drafts the patterns (she does an amazing job!), while Matt takes care of all the administrative aspects: Website maintenance/design, bookkeeping, photography, modelling, sewing machine repair, etc. We work well as a team because he really enjoys doing all the things that I find a little tedious, which leaves me with more time for designing, communicating with the online sewing world, and sewing! After a lot of hard work and careful planning, we have come up with our first line of designs, a (we think) gorgeous website, a blog that I post to every Friday, and patterns being drafted and tested!
House of Pinheiro: Can you give us an insight into a typical day in the Thread Theory Studio?
Thread Theory:It is not so much a “studio” as it is a converted bedroom, although we have big dreams for the studio we hope to one day have! Our day in the “studio” begins when we get home from work and school; we cook dinner together and always seem to find ourselves brainstorming Thread Theory ideas. Before we know it, we’ve set aside all evening plans and are full swing into editing instructions or planning the next blog post! On the weekends, I enjoy sewing up the various stages of mock-ups and sample garments in ludicrous (and cheap!) fabrics. Our latest sample, for the Jedediah Pants, was sewn up in a $3/meter acid green fleece bedecked with cheesy cell phone acronyms (lol!).
We look forward to when our typical day in the studio involves getting up in the morning, putting the coffee on the percolator, and walking to our backyard above-the-workshop office space! This is a long way off, seeing as we don’t even own a home yet, but we can dream! We would love Thread Theory to become our full time passion, but in the meantime, we are happy to moonlight it!
House of Pinheiro: What can people expect from your patterns and what’s on the horizon that you can share with us.
Thread Theory:Our patterns are all about taking home-sewn menswear to the next level. We strive to design clothes that look modern, fit well, and are easy to sew.
Our plan for the future is to release two collections a year, with four patterns in each collection. The first, Parkland, is just starting its release phase, which we’re incredibly excited about! The next collection, Cityscapes, is scheduled for early 2014. This collection will have more of a polished and styled vibe than our outdoor inspired Parkland collection. We would love to create the go-to website for anything menswear related! We are hoping to partner with menswear bloggers, fabric vendors, and other menswear resources. We are toying with the idea of launching video tutorials (if I can get over my stage-fright!) and look forward to hosting sew-alongs as well! During school this year, I have been designing a collection of 1940’s inspired women’s clothing and am contemplating turning these into patterns as well if people show an interest. Most importantly, we want to provide a strong foundation of menswear sewing patterns and look forward to being able to provide them in print as well as PDF format. x Matt and Morgan x
House of Pinheiro: Thank you so much for this lovely interview and for giving away a newcastle cardigan pattern to 2 lucky readers. The pattern is available for purchase now!
Ps: Helpful tips for men knits.
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