Type ‘beginners how to’ and millions of search results will appear. Try to search for something a little more advance and nothing… well, some stuff will appear but not related to what you want… That’s because most people (and companies) concentrate on providing information for the entry level of any market. Doesn’t matter what sector, catering for beginners always seems the most attractive point of entry or marketing strategy.
SEO and social media push “search-ability/ Pin-ability” so as many people get traffic by providing free information for a wider group.
Helps create a relationship with the user.
Beginners content is available… no need of an expert to just repackage into something.
Get’s the finance: the YES from directors, stakeholders! It’s risk averse people!
Don’t beginners go and develop and became improvers? they do but they don’t need attention, do they?– read it in a satirical voice
With sewing this gap is too close to my heart.
I understand the financial implication of WHY makes sense to cater for the wide world… let’s be honest here… home sewing has been growing ( thanks to popularisation of TV shows and the increase of ‘coolness’ factor) but still a pretty small niche market.
And if we segment it by age, motivation, spare income etc…
Not everyone that get excited about the idea of sewing will actually became fanatic about it. Seems like so many of us because its easy to find each other but there are a bunch of people that see and act about sewing differently.
When I get asked to review sewing products, books, patterns, magazines… there is a little bit of hope that I will be surprised by something more challenging.
During my blog life I have been approached by different publishers about writing a sewing book. I get excited, start planing based on the scope agreed but after a few meetings It’s obvious that they don’t want a more advance book. I than say: Thank you so much for the opportunity. And we part ways with a reminder that if they ever need someone that has a different point of view on what people want in a book, they could call me back!
I’m not saying I’m an expert. So many people have been sewing a lot longer than me. I’m saying I got something else to bring to the conversation. I really applaud people that ventures on more advanced market.
In a way blogs have filled some part of the market desperate for something others that sewing for total beginners as much as they filled with ‘how to’ tutorials.
Could we run the risk of sewing blogs going to dark side and only write for the beginner sewist? Thankfully there are too many of us that think otherwise! I honesty love real sewists info exchange!
Do you have a view on this subject? What would be your personal expectations?
Karen’s review of Lauren’s book