Many of us been making plans to start something new in 2015: Maybe a healthy eating plan, or new job, or even to develop that business idea that was back burring
throughout 2014. Today I’m sharing with you a book that I think all creative entrepreneurs should own. Even if having a craft business isn’t the goal for you- it’s fine because it isn’t for me– Fiona’s book Craft a Creative Business: Making & Marketing a Successful Creative Business is so full of great advice that you can use it in other areas, like your social media or blog.
Wanna taster? How about some ‘Do not’:
Don’t engage in arguments- I can actually remember a few and how hurtful it was for that business.
Post 10 updates in a row
Only post links about your website
Or how to pick a name?
Ok ok I won’t be dishing all the advice here, you gotta to read it…
Cleverly colours coded chapters, full of advice from successful craft industry entrepreneurs, practical exercises after each section. Craft a creative business will guide you from “is being self employed the right choice?” to “how sell your products offline/online.”
- Where do I start?
- Legal matters
- Social media
- Selling online
- Selling offline
Intrigued? Fiona will tell us a little more in detail….
What’s the concept behind the book?
I wanted my book to be a one stop reference book for anyone setting up a creative business, but also to contain lots of useful tips for those already running their business. I covered everything that I thought it was important to know when running your own creative business from branding to photography, business planning to social media, tax to SEO. All in plenty of detail and with a comprehensive links section at the end of each section so you can go even more in depth on my of the topics if you want to.
Who is the book is aimed at?
It is primarily aimed at start ups but most already trading businesses will find lots of useful advice in the book too. Many of the reviews have been running businesses for years but still found it to be a really useful book.
Why this book is different from other business books around?
I think there are 3 reasons why it is different from the other business books. Firstly, it is very in depth and detailed and also covers such a wide array of topics rather than just focusing on 1 or 2 topics like many books do. Secondly, it is written for creative businesses by someone running a successful craft business, so I’ve been there and done and I am writing from experience. Thirdly, the book is full of practical activities to get you apply what you learn to your own business so you don’t just read it and then forget it. I recommend you use a notebook alongside the book and work through the activities so that by the end you have a full written plan for your business.
What did you learn about the experience of writing this book?
I learned that writing a book is much more work than I ever imagined. It’s not just the writing of the book but the editing and promotion that takes a huge amount of time and energy. I’ve been blogging about the whole process very candidly on my blog here. It took 2 years from start to finish and the working is still going on now as a I start on promoting the book in the US ready for it’s release next month over there.
Tell us a little about yourself.
I came into this industry from a non-creative background (law) but I think that has enabled me to really get a good grip on the business side things. I founded The Sewing Directory 5 years ago thinking it would be something I would work on a couple hours a day whilst at home on maternity leave. The site grew incredibly quickly from the day it was launched and now gets well over half a million visitors a year! I absolutely love what I do, and all the amazing people I get to meet through this job, I couldn’t imagine ever going back to working for someone else in a 9-5 job again. I hope that my book helps many other people get to experience the joy of running your own creative business.