Home sewing has a cyclical identity that over the years has navigated in & out of fashion. I’m not talking the merits of being a home sewists and the renascence in sewing popularity during the last 5 years. The viewpoint I want to make is that home sewing is fashion itself, but is only recognised as fashion in certain points of history. Today is one of them.
Let’s start by defining fashion. My favourite definition is from Andrew Reilly.
“Fashion is an intangible force that is manifested in tangible products that represents newness relative to prior fashion products that are adopted by a group of people, and are reflections of society and culture.”
In the media, we normally hear the word fashion often been related to clothing, however fashion can be seen as a social process whereby ‘an item’ is adopted by many people. The concept can be easily applied as a behaviour or way of thinking. Isn’t what the home sewing community is? A collective of similar minded group of consumers. The evolution of the offerings and what is made available to us. The home sewing and fashion market behaves exactly the same. We are a force steering our desires while still influenced by the world around us.