Girl names and clothes brands.

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I was reading this article by MAN REPELLER when this sentence caught my attention:” why are our clothes even given girls’ names?”. I couldn’t refrain from thinking about it from the context of sewing. How ‘we as consumer’ behave similarly. That independently of  buying ready made clothes or buying the prospect of clothes (materials, fabric, patterns etc) we subconsciously engage to a similar experience. Girls Names are a lot more seductive than numbers or descriptions.

 In the article the author associate the reasons of clothes having girl’s name as following:

Personal positive association with the name in question. Your name, a dear friends, someone famous etc.

A signal of mutual admiration: Jane Birkin= Birkin bag; Princess Grace Kelly = Kelly Bag etc.

Building on previous experiences i.e consistency of fit and material as patterns and colors change over seasons. 

Gender specific: A phenomena only seen in Women’s closet. Men’s clothes are based on item descriptions.

The concluding argument relay the author’s theory that retailers usually select the most popular names so majority of population would snap up it without hesitation.

Do you find yourself reading articles completely unrelated to sewing but finding yourself taking that information in the context of the sewing industry? Do share your thoughts!

Ps: There is a fabric giveaway with The Sweet Mercerie on my Instagram. I know some of you don’t use IG so If you would like to be consider for the fabric giveaway drop a line on the comments together with your thoughts on the topic above.

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  • By Hand London and Collette name their patterns aftet girls…I’ve never purchased a pattern from them. Thus I must not associate female names with my clothing. I am however drawn more to patterns with quirky names… so I think my brain must be wired differently.

  • Nique Etienne

    Funny enough, for months, I’ve been wondering why and where companies find all these feminine names for patterns.
    Colette and Thread Theory name their men’s patterns as well.
    Maybe the goal is to make them feel more familiar?
    The names are not a conscious part of my decision to get a pattern; I am interested in comfort and wearability.
    I think it’s natural to make parallels to one’s own life;if you’re an avid sewer, thinking about how various things mirror sewing is normal

    Thanks for the opportunity.

  • LilyCerize

    I have never given names to my clothes and I don’t think I’m influenced by more feminine names as regards clothes or patterns.
    I essentially buys a pattern / an item because I like it and because I have nothing similar in my pattern stash / closet. If the name is cute, that’s a bonus but it doesn’t make me buy more.

    I’m interested in the giveaway, thanks a lot for it !

  • LilyCerize

    I have never given names to my clothes and I don’t think it is of any influence on me.
    I essentially buys a pattern / an item because I like it and because I have nothing similar in my pattern stash / closet. If the name is cute, that’s a bonus but it doesn’t make me buy more.
    I’m interested in the giveaway, thanks a lot for it !

  • cawmags

    The only time I name my clothes is when they are associated with a place or event e.g. When I’ve bought the fabric on holiday or when I’ve made a dress for an event, the graduation dress. It is easier when searching for a pattern on Google to remember a name than the big 4 numbers! I’d love to enter the giveaway.

  • Sofie M

    I don’t like patterns with names, too familiar. I prefer an anonymous number. I don’t want commitment to a pattern! I think it’s an interesting article with some valid points particularly about personal positive association. I’d be interested in the giveaway too.

  • Ann Marshall

    Iv’e never named my clothes nor bought patterns because of the name. I too, buy patterns because I like them and have nothing similar in my stash. I’d love to be entered in the giveaway you’re hosting.

  • i have a dress from hobbs from a while back, its called ‘audrey’ I dont refer to it as the Audrey but I do remember the name of it, as the name echos the style (vintage style black shift with some lovely detailing)

  • I wish I had time to read more interesting articles online! Though the ones I do read, yes sometimes I find myself relating them to sewing even if it is not distinctly a sewing article. I name my pieces, or at least I used to but never with “girly” names, or gendered names at all. Usually the name has to do with the pattern (polka dotted hot cocoa=hot cocoa with marshmallow sweater), or the print (jungle print=welcome to the jungle dress).

  • I had this debate with myself when choosing how to name my newest knitting pattern – so decided to go with something different entirely and name it after a plant https://hshandcrafts.wordpress.com/2016/03/26/avena-cowl/

  • Kat

    I always figured they used girls names for clothes to give people that extra incentive to buy it. If you find something with your name in the store, it seems like the piece is “fate” or “just meant to be” like one more little excuse to make you buy the item if you were on the fence about it. It never happens to me, mostly because I am super picky but also because my name doesn’t come up that often, haha!

    I don’t name my dresses, but I like using the names for the patterns. I think it makes it more personal and warm than just using a number. Plus, I imagine if I were a designer I would want to choose a name that resonated with me, rather than just choosing a number!