Social media may have changed the way we comment and interact with one another and blog stats may never be hitting sky high numbers as it was back in 2011 but I personally feel blogging continues to be a strong and important voice for creatives.
Firstly, it’s a channel that you own. Not governed by algorithms and marketing strategies of third parties. Your voice will reach your all audience as intended. The key here is “your voice”. Yes, Blogging may feel a bit saturated with 2M blog posts written everyday but what makes the difference is ‘what you got to say’ and ‘how you say it’. Intelligent, funny, weird, mind-boggling… what ever the style; an unique point of view will be appreciated.
It allows you to tell the whole story. Content that matters to you and/or your audience. I personally think every social media plays a different role as a communication vehicle. Instagram, Facebook and twitter make content sharable without the need of spending hours writing a post. It’s a great way to connect with like-mind people on a busy life schedule. A way to share content differently on the same topic.
If you are thinking in launching a blog in 2016 and is not sure if it is worth it. It highly depends what you want to achieve. Social interaction? Virtual diary? Income? In the past we seen blogs changing from diaries to serious channels (with income streams via ad space, product sponsorships and sales of in-house products.) Hits and comments were KPIs. Looking at what is happening to fashion blogs it is noticeable that the financial pull has been migrated to social media. Blogs are returning to what in concept they were when it all started. How the changes from blogs to social media will translate to sewing blogs? I have no idea.
I personally think now is a great time to have a blog.
Blogging is a work of passion and i’m glad to have just reached my 5th year. YAY! I want to continue to share my passion for sewing here on my blog (even in less frequency: OMG how crazy that I blogged almost daily in 2009). I’m actually thinking to publish more ‘posts’ as video format. For me part of the fun in having a blog is have as much experimentation as possible. Can you guys cope with my accent? I hope so. I promise… no singing…. some are hobbies shouldn’t be online. ( laughing)